Wir senden dir das abgebildete Buch

Competitive Advantage: Creating and Sustaining Superior Performance

Autor*innen

Michael Porter

Buchbewertung

4,2(4572)Abgeben

Parameter

Business & Management
Führung
Handel
Ökonomie
Sachliteratur

Mehr zum Buch

Introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service.