The New Integrated Direct Marketing
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The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.
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The New Integrated Direct Marketing, Mike Berry
- Ohne Umschlag
- Sprache
- Erscheinungsdatum
- 1998
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- Titel
- The New Integrated Direct Marketing
- Sprache
- Englisch
- Autor*innen
- Mike Berry
- Verlag
- Gower Publishing, Ltd.
- Erscheinungsdatum
- 1998
- Einband
- Hardcover
- ISBN10
- 0566079607
- ISBN13
- 9780566079603
- Kategorie
- Marketing & PR
- Beschreibung
- The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.