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Focusing on contemporary advertising, this second edition serves as a thorough reference guide that explores the evolving language and techniques in the field. It highlights the impact of recent communication changes, making it an essential resource for understanding modern advertising practices.
Buchkauf
The Discourse of Advertising, Guy Cook
- Beschriftungen / Markierungen
- Mechanische Beschädigung
- Sprache
- Erscheinungsdatum
- 1992
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- The Discourse of Advertising
- Sprache
- Englisch
- Autor*innen
- Guy Cook
- Verlag
- Routledge
- Erscheinungsdatum
- 1992
- Einband
- Paperback
- ISBN10
- 0415041708
- ISBN13
- 9780415041706
- Kategorie
- Sozialwissenschaften, Marketing & PR
- Beschreibung
- Focusing on contemporary advertising, this second edition serves as a thorough reference guide that explores the evolving language and techniques in the field. It highlights the impact of recent communication changes, making it an essential resource for understanding modern advertising practices.