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The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers. schovat popis
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Marketing Moves, Philip Kotler
- Sprache
- Erscheinungsdatum
- 2001
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Marketing Moves
- Sprache
- Englisch
- Autor*innen
- Philip Kotler
- Erscheinungsdatum
- 2001
- Einband
- Hardcover
- ISBN10
- 1578516005
- ISBN13
- 9781578516001
- Kategorie
- Wirtschaft
- Beschreibung
- The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers. schovat popis