Overdeliver

'If you want to learn from one of the greatest marketing minds alive, read this book.' Joe Polish, founder of Genius Network Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, 'Those who did it have a responsibility to teach it.' You'll discover: · the seven characteristics that are present in every world-class copywriter · multiple ways to track the metrics that matter in every campaign · why customer service and fulfilment are marketing functions · that the most important capital you own has nothing to do with money Whether you're new to marketing or a seasoned pro, this book gives you a road map to grow your business, make more money, maximize your impact in your market and love what you're doing. Kurtz takes you inside the craft to help you use all the tools at your disposal so you can succeed wildly, exceed all your expectations and overdeliver every time.