Negotiate This!

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Herb Cohen shares his extensive negotiating expertise and distinctive presentation style, emphasizing the importance of understanding both sides in a negotiation. With his humorous and self-deprecating approach, he offers readers effective, subtle strategies to enhance their negotiating skills across various aspects of life, including business, career, and family dynamics. Highlighting negotiation as an essential life skill, Cohen encourages a balanced mindset with his memorable advice: "I care—but not that much!"