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Beyond customer satisfaction to customer loyalty. The key to greater profitability

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This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.

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Beyond customer satisfaction to customer loyalty. The key to greater profitability, Keki R. Bhote

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Erscheinungsdatum
1996,
Buchzustand
Gut
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€ 1,67

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