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Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.
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Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers, Philip Kotler
- Sprache
- Erscheinungsdatum
- 2019
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- (Paperback)
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- Titel
- Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers
- Sprache
- Englisch
- Autor*innen
- Philip Kotler
- Erscheinungsdatum
- 2019
- Einband
- Paperback
- ISBN10
- 9813275995
- ISBN13
- 9789813275997
- Kategorie
- Wirtschaft
- Beschreibung
- Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.