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The author, a specialist in marketing law for 40 years, provides a complete analysis of basic advertising law and FTC guidelines along with a thorough examination of the most important regulations.
Buchkauf
Direct marketing and the law : what managers need to know, Arthur Winston
- Sprache
- Erscheinungsdatum
- 1993,
- Buchzustand
- Gut
- Preis
- € 144,07
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- Titel
- Direct marketing and the law : what managers need to know
- Sprache
- Englisch
- Autor*innen
- Arthur Winston
- Verlag
- Wiley
- Verlag
- 1993
- ISBN10
- 0471519936
- ISBN13
- 9780471519935
- Kategorie
- Marketing & PR
- Beschreibung
- The author, a specialist in marketing law for 40 years, provides a complete analysis of basic advertising law and FTC guidelines along with a thorough examination of the most important regulations.