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Inside the Nudge Unit : how small changes can make a big difference

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Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This book presents the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour.

Parameter

ISBN
9780753556559
Verlag
WH Allen

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Publikation

2016

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