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Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy.
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- Titel
- The strategy and tactics of pricing
- Sprache
- Englisch
- Autor*innen
- Thomas T. Nagle, Georg Müller
- Erscheinungsdatum
- 2018
- Einband
- Paperback
- ISBN10
- 1138737518
- ISBN13
- 9781138737518
- Kategorie
- Wirtschaft
- Beschreibung
- Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy.