Corporate Communication

Mehr zum Buch

The Second Edition of this bestseller integrates contemporary insights from both academia and practice, offering a solid theoretical foundation alongside practical examples. It features new chapters on stakeholder management, communication, corporate identity, image and reputation, internal communications and change, media and investor relations, and crisis management issues. Additionally, it includes new case vignettes and examples of corporate communications from US and European companies, culminating in an integrated case study on Toyota that ties together the book's various themes. The First Edition received high praise for addressing the strategic management perspective essential for understanding corporate communication, making it a vital resource for both practitioners and academics. It has been described as a significant contribution to the limited literature available in this field, highlighting its importance for corporations in the future. Reviewers noted its accessibility and comprehensive nature, balancing theoretical and practical discussions, making it indispensable for anyone eager to stay at the forefront of corporate communications.