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Corporate Communication

Autor*innen

Joep P. Cornelissen

Buchbewertung

3,0(1)Abgeben

Parameter

Business & Management
Handel
Kommunikation
Sachliteratur

Mehr zum Buch

This authoritative textbook on corporate communication is updated to address changes from the Covid-19 pandemic, hybrid work, digital disruption, and the metaverse. It emphasizes sustainability, social justice, and inclusion, featuring case studies from companies like Starbucks and Amazon. Essential for various communication courses.