Product Management
Autoren
Parameter
Kategorien
Mehr zum Buch
'Product Management' uses the marketing plan as the unifying framework for its lessons, which cover three major tasks: analysing the market, developing objectives and strategies for the product or service in question, making decisions on price, advertising, promotion, channels of distribution, and service.
Buchkauf
Product Management, Donald R. Lehmann, Russell S. Winer
- Mechanische Beschädigung
- Beschriftungen / Markierungen
- Sprache
- Erscheinungsdatum
- 2005
Wir benachrichtigen dich per E-Mail.
Lieferung
Zahlungsmethoden
Deine Änderungsvorschläge
- Titel
- Product Management
- Sprache
- Englisch
- Autor*innen
- Donald R. Lehmann, Russell S. Winer
- Verlag
- Irwin Professional Pub
- Erscheinungsdatum
- 2005
- Einband
- Hardcover
- ISBN10
- 0072865989
- ISBN13
- 9780072865981
- Kategorie
- Wirtschaft
- Beschreibung
- 'Product Management' uses the marketing plan as the unifying framework for its lessons, which cover three major tasks: analysing the market, developing objectives and strategies for the product or service in question, making decisions on price, advertising, promotion, channels of distribution, and service.