Scoring Points
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Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, present a compelling behind-the-scenes account of Tesco Clubcard--the successes, failures, and lessons learned.
Buchkauf
Scoring Points, Clive Humby, Terry Hunt, Tim Phillips
- Sprache
- Erscheinungsdatum
- 2008
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- Titel
- Scoring Points
- Sprache
- Englisch
- Autor*innen
- Clive Humby, Terry Hunt, Tim Phillips
- Verlag
- Kogan Page
- Erscheinungsdatum
- 2008
- Einband
- Paperback
- ISBN10
- 0749453389
- ISBN13
- 9780749453381
- Kategorie
- Wirtschaft, Marketing & PR
- Beschreibung
- Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, present a compelling behind-the-scenes account of Tesco Clubcard--the successes, failures, and lessons learned.