Surprising Insights from the Unchurched and Proven Ways to Reach Them

Focusing on the insights of individuals who have recently joined a church, the book reveals critical factors that influenced their faith journey. It challenges conventional approaches to evangelism by emphasizing the importance of understanding the experiences of the formerly unchurched. Through a comprehensive survey, it uncovers effective strategies employed by churches, highlighting the significance of pastors, relationships, and leadership traits. Enhanced by visual aids and real-life stories, it aims to reshape perceptions and practices in reaching the unchurched community.