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The book introduces the foundational concepts of public relations, detailing how public opinion can be shaped and influenced. Edward Bernays explores the techniques and strategies used to communicate effectively with the public, highlighting the importance of understanding audience perceptions. Through his insights, Bernays establishes public relations as a vital discipline, emphasizing its role in shaping social attitudes and behaviors.
Buchkauf
Crystallizing Public Opinion, Edward L. Bernays
- Sprache
- Erscheinungsdatum
- 2019
- product-detail.submit-box.info.binding
- (Hardcover mit Umschlag)
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- Titel
- Crystallizing Public Opinion
- Sprache
- Englisch
- Autor*innen
- Edward L. Bernays
- Erscheinungsdatum
- 2019
- Einband
- Hardcover mit Umschlag
- Seitenzahl
- 102
- ISBN13
- 9781644390474
- Kategorie
- Politikwissenschaft
- Beschreibung
- The book introduces the foundational concepts of public relations, detailing how public opinion can be shaped and influenced. Edward Bernays explores the techniques and strategies used to communicate effectively with the public, highlighting the importance of understanding audience perceptions. Through his insights, Bernays establishes public relations as a vital discipline, emphasizing its role in shaping social attitudes and behaviors.