Why do people buy organic? An analysis of the attitudes and intentions toward organic food

The dissertation explores the relationship between attitudes, purchase intentions, and the buying behavior of organic food, based on a survey of German consumers. It reveals that women are more likely to purchase organic food than men, valuing satisfaction over sensory appeal. High levels of indifference toward organic food are noted, with price not acting as a significant barrier. The study employs factor and correlation analyses to demonstrate the interconnection between attitudes, intentions, and behavior, while discussing economic implications and future research directions.