Brand Marketing: Image - The Key to Success

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Focusing on the significance of a positive corporate image, this seminar paper explores its role in achieving success and garnering favorable publicity for a company. While acknowledging the importance of various management ratios such as productivity and profitability, the author emphasizes that the image is a critical factor that can influence a company's overall valuation and public perception. The work aims to delve deeper into the concept of corporate image and its implications for business success.