Das Buch ist derzeit nicht auf Lager
Mehr zum Buch
Examining the decline of the newspaper industry, the book highlights that many issues stem from management failures rather than solely from the rise of the Internet. It critiques the industry's leadership for their short-sightedness and resistance to change, which alienated advertisers facing rising costs. By differentiating newspapers from other single-product organizations, the author proposes customized solutions, leveraging successful strategies from various industries to address the unique challenges faced by newspapers.
Buchkauf
The British Newspaper Industry, John Hill
- Sprache
- Erscheinungsdatum
- 2016
- product-detail.submit-box.info.binding
- (Hardcover)
Wir benachrichtigen dich per E-Mail.
Lieferung
Zahlungsmethoden
Feedback senden
- Titel
- The British Newspaper Industry
- Untertitel
- The Future of the Regional Press
- Sprache
- Englisch
- Autor*innen
- John Hill
- Verlag
- Palgrave Macmillan UK
- Erscheinungsdatum
- 2016
- Einband
- Hardcover
- Seitenzahl
- 252
- ISBN13
- 9781137568960
- Kategorie
- Sozialwissenschaften, Wirtschaft
- Beschreibung
- Examining the decline of the newspaper industry, the book highlights that many issues stem from management failures rather than solely from the rise of the Internet. It critiques the industry's leadership for their short-sightedness and resistance to change, which alienated advertisers facing rising costs. By differentiating newspapers from other single-product organizations, the author proposes customized solutions, leveraging successful strategies from various industries to address the unique challenges faced by newspapers.