Das Buch ist derzeit nicht auf Lager
Parameter
- Seitenzahl
- 204 Seiten
- Lesezeit
- 8 Stunden
Mehr zum Buch
Focusing on the intersection of consumer behavior and modern marketing, this textbook addresses the challenges posed by Big Data, machine learning, and AI. It emphasizes the importance of data-driven insights and research in shaping informed decision-making processes. By exploring essential concepts and issues, the volume equips readers with the tools needed to thrive in the evolving marketing landscape.
Buchkauf
Consumer Behaviour and Analytics, Andrew Smith
- Sprache
- Erscheinungsdatum
- 2019
- product-detail.submit-box.info.binding
- (Hardcover)
Wir benachrichtigen dich per E-Mail.
Lieferung
Zahlungsmethoden
Feedback senden
- Titel
- Consumer Behaviour and Analytics
- Sprache
- Englisch
- Autor*innen
- Andrew Smith
- Verlag
- Taylor & Francis
- Erscheinungsdatum
- 2019
- Einband
- Hardcover
- Seitenzahl
- 204
- ISBN13
- 9781138592643
- Kategorie
- Alte Werbung, Wirtschaft, Informatik & Programmierung, Psychologie
- Beschreibung
- Focusing on the intersection of consumer behavior and modern marketing, this textbook addresses the challenges posed by Big Data, machine learning, and AI. It emphasizes the importance of data-driven insights and research in shaping informed decision-making processes. By exploring essential concepts and issues, the volume equips readers with the tools needed to thrive in the evolving marketing landscape.