Das Buch ist derzeit nicht auf Lager
Parameter
- Seitenzahl
- 214 Seiten
- Lesezeit
- 8 Stunden
Mehr zum Buch
Focusing on the intersection of consumer behavior and modern technology, this textbook addresses the challenges posed by Big Data, machine learning, and artificial intelligence in marketing. It offers a comprehensive review of essential issues, research, and concepts, making it a vital resource for understanding consumer behavior in today’s rapidly evolving landscape. The second edition updates key insights to help navigate the complexities of contemporary marketing strategies.
Buchkauf
Consumer Behaviour and Analytics, Andrew Smith
- Sprache
- Erscheinungsdatum
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
Wir benachrichtigen dich per E-Mail.
Lieferung
Zahlungsmethoden
Feedback senden
- Titel
- Consumer Behaviour and Analytics
- Sprache
- Englisch
- Autor*innen
- Andrew Smith
- Verlag
- Taylor & Francis Ltd
- Erscheinungsdatum
- 2023
- Einband
- Paperback
- Seitenzahl
- 214
- ISBN13
- 9781032388342
- Kategorie
- Wirtschaft, Informatik & Programmierung, Psychologie
- Beschreibung
- Focusing on the intersection of consumer behavior and modern technology, this textbook addresses the challenges posed by Big Data, machine learning, and artificial intelligence in marketing. It offers a comprehensive review of essential issues, research, and concepts, making it a vital resource for understanding consumer behavior in today’s rapidly evolving landscape. The second edition updates key insights to help navigate the complexities of contemporary marketing strategies.