Image as a key to success

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Focusing on the significance of a positive corporate image, this seminar paper emphasizes its role as a key factor in a company's success and potential for gaining favorable publicity. While acknowledging the importance of various management ratios such as productivity and profitability, the paper centers exclusively on the concept of image, exploring its impact on overall business performance. Through this lens, it presents an analysis relevant to investment and finance within the context of an MBA program.