Marketing Essentials: Marketing Research Project Workbook

Designed for students, this workbook offers a comprehensive guide to conducting market research projects. It includes practical exercises, templates, and step-by-step instructions to help learners develop their research skills. The focus is on real-world applications, enabling students to engage in hands-on learning while understanding key concepts in market analysis. With a structured approach, it prepares students to effectively gather, analyze, and present data, making it an essential resource for those studying marketing or business.