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Focusing on the business dynamics of Alibaba, this seminar paper explores the company's structure, recent acquisitions in ASEAN countries, and the significance of its IPO. It assesses Alibaba's strengths and weaknesses while analyzing its overall economic impact. The paper aims to determine whether the media's portrayal of Alibaba is over- or underestimated, and it investigates the unique value proposition the company offers beyond being a mere Chinese counterpart to Amazon.
Buchkauf
The Alibaba Group and its impact on the worlds e-commerce, anonym
- Sprache
- Erscheinungsdatum
- 2017
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- (Paperback)
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