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Focusing on the evolving role of communication in global corporations, this book delves into the challenges posed by a dynamic economy and the digital revolution. It offers insights into integrating theory with practice, equipping business leaders and communication students with strategies to leverage communication as a strategic asset. Emphasizing problem-solving and analytical techniques, it serves as a resource for professionals tasked with managing organizational communications, highlighting the importance of understanding corporate communication as a key management function.
Buchkauf
Corporate Communication, Michael B. Goodman
- Sprache
- Erscheinungsdatum
- 2012
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- (Paperback)
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