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Corporate Communication

Tactical Guidelines for Strategic Practice

Parameter

  • 160 Seiten
  • 6 Lesestunden

Mehr zum Buch

Focusing on the evolving role of communication in global corporations, this book delves into the challenges posed by a dynamic economy and the digital revolution. It offers insights into integrating theory with practice, equipping business leaders and communication students with strategies to leverage communication as a strategic asset. Emphasizing problem-solving and analytical techniques, it serves as a resource for professionals tasked with managing organizational communications, highlighting the importance of understanding corporate communication as a key management function.

Buchkauf

Corporate Communication, Michael B. Goodman

Sprache
Erscheinungsdatum
2012
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(Paperback)
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  • Gratis Versand in ganz Österreich

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