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AI in Marketing, Sales and Service

How Marketers without a Data Science Degree can use AI, Big Data and Bots

Autor*innen

Peter Gentsch

Buchbewertung

3,0(1)Abgeben

Parameter

271 Seiten
10 Lesestunden

Künstliche Intelligenz

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The book explores the potential of AI and algorithmics beyond production and logistics, focusing on their application in administrative, planning, and creative processes within marketing, sales, and management. It highlights how leveraging AI can transform these areas, driving efficiency and innovation in decision-making and strategic execution.