The Psychology Of Salesmanship

The book explores the evolving perception of psychology in the business world, highlighting how it was once dismissed as irrelevant or overly academic. It delves into the common misconceptions that equated psychology with the classroom, spirituality, or the paranormal, and the resistance encountered from business professionals towards integrating psychological principles into their practices. By addressing these attitudes, the author aims to illustrate the importance of psychological insights in enhancing business effectiveness and understanding human behavior in a corporate context.