(C)lean Messaging: A framework to help startup founders talk to humans

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Effective communication is crucial for startup founders to convey their ideas to customers and investors. The (C)lean Messaging framework offers a solution by helping founders refine their messaging to generate media attention, sales, and social engagement. Drawing from extensive experience in coaching pitches, the author emphasizes the importance of focusing on the listener rather than on the founders themselves. This framework extends existing methodologies, but warns against using it to mask fundamental business flaws. It aims to enhance how founders articulate their innovations.