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The book delves into how globalization influences French advertising language, highlighting the significant role of English and global imagery in shaping campaigns for the French market. It examines the persistence of media companies in blending languages despite legislative efforts to limit this mixing, showcasing the tension between cultural preservation and global marketing strategies.
Buchkauf
Marketing Identities Through Language, E. Martin
- Sprache
- Erscheinungsdatum
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Marketing Identities Through Language
- Untertitel
- English and Global Imagery in French Advertising
- Sprache
- Englisch
- Autor*innen
- E. Martin
- Verlag
- Palgrave MacMillan UK
- Erscheinungsdatum
- 2006
- Einband
- Paperback
- Seitenzahl
- 286
- ISBN13
- 9781349526000
- Kategorie
- Wirtschaft, Sprachbücher & -lexika
- Beschreibung
- The book delves into how globalization influences French advertising language, highlighting the significant role of English and global imagery in shaping campaigns for the French market. It examines the persistence of media companies in blending languages despite legislative efforts to limit this mixing, showcasing the tension between cultural preservation and global marketing strategies.