Zizek and the Rhetorical Unconscious

Focusing on a critique of Slavoj Zizek's ideas, the book introduces a new theory of psychoanalytic rhetoric, linking contemporary discourse to unconscious rhetorical processes that influence politics and culture. It parallels Aristotle's three forms of persuasion—logos, pathos, and ethos—with psychoanalytic concepts, while also incorporating a fourth aspect, catharsis, drawn from Aristotle's theater work. This exploration seeks to uncover the deeper emotional and psychological dynamics that underpin communication and societal interactions.