The Definitive Guide to Direct and Interactive Marketing
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Bad direct marketing, also known as junk mail, is a waste of money and it annoys nearly everybody. Good direct marketing on the other hand is the best and most cost-effective way of targeting, winning and retaining new customers. This volume shows how to be discerning.
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The Definitive Guide to Direct and Interactive Marketing, Merlin Stone, Alison Bond, Elizabeth Blake
- Sprache
- Erscheinungsdatum
- 2003
- Buchzustand
- Gut
- Preis
- € 1,30
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- Titel
- The Definitive Guide to Direct and Interactive Marketing
- Sprache
- Englisch
- Autor*innen
- Merlin Stone, Alison Bond, Elizabeth Blake
- Verlag
- Financial Times Prentice Hall
- Erscheinungsdatum
- 2003
- Einband
- Paperback
- ISBN10
- 0273675206
- ISBN13
- 9780273675204
- Kategorie
- Marketing & PR
- Beschreibung
- Bad direct marketing, also known as junk mail, is a waste of money and it annoys nearly everybody. Good direct marketing on the other hand is the best and most cost-effective way of targeting, winning and retaining new customers. This volume shows how to be discerning.