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Summary: Unchained Value
Review and Analysis of Cronin's Book
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Exploring the transformative impact of digital technology on business, this summary delves into the concept of "unchained value," which redefines traditional business models. It highlights how companies can leverage digital tools to create new value propositions and enhance customer relationships. Key strategies for adapting to the digital landscape are discussed, emphasizing the importance of agility and innovation in maintaining a competitive edge. This summary serves as a guide for understanding the evolving dynamics of digital commerce.
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2016, paperback
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