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Focusing on the complexities of brand language, this book serves as a comprehensive guide for understanding and effectively managing branding. Authored by Interbrand, a top consultancy in brand strategy and design, it aims to clarify misconceptions and provide insights into brand management. It goes beyond a simple glossary, offering valuable education and entertainment for anyone involved in creating or overseeing brands, making it an essential resource in the field.
Buchkauf
The Brand Glossary, Interbrand
- Sprache
- Erscheinungsdatum
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- The Brand Glossary
- Sprache
- Englisch
- Autor*innen
- Interbrand
- Erscheinungsdatum
- 2006
- Einband
- Paperback
- Seitenzahl
- 141
- ISBN13
- 9781403998095
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on the complexities of brand language, this book serves as a comprehensive guide for understanding and effectively managing branding. Authored by Interbrand, a top consultancy in brand strategy and design, it aims to clarify misconceptions and provide insights into brand management. It goes beyond a simple glossary, offering valuable education and entertainment for anyone involved in creating or overseeing brands, making it an essential resource in the field.