Summary: The 86% Solution

Focusing on the immense potential of the bottom of the economic pyramid, this summary explores strategies for businesses to tap into the 86% of the global population living on less than $2 a day. The authors emphasize innovative approaches to meet the needs of this market, highlighting case studies and practical insights. The book encourages entrepreneurs and companies to rethink traditional business models and leverage opportunities in underserved markets for sustainable growth and social impact.