Ethics in Personal Selling and Sales Management. A research analysis

Focusing on the ethics of personal selling and sales management, this research paper analyzes the ethical decision-making process, highlighting both individual and organizational factors that influence ethical behavior in sales. It explores the complexities of ethical dilemmas faced by sales professionals and the importance of fostering an ethical culture within organizations. The study provides insights into how ethics can be integrated into sales strategies, aiming to enhance both personal integrity and corporate responsibility.