Gaining a Comparative Advantage in the Sports Industry as a Tennis Service Provider in Hamburg, Germany. Design Thinking Methodology

Focusing on the application of Design Thinking methodology, this seminar paper explores how a tennis service provider in Hamburg can achieve a competitive edge in the sports industry. It integrates Design Thinking with theories of comparative advantage, using Tennis GmbH as a case study to showcase innovative service creation. The report delves into both theoretical frameworks and practical implementations, concluding with an analysis of the outcomes and limitations faced by Tennis GmbH in enhancing its business model.