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Focusing on the challenges of e-Marketing, this text explores various business types through topical case studies. It offers insights into effective marketing strategies, supported by accompanying web materials for a comprehensive understanding of current practices in the digital marketplace.
Buchkauf
Marketing the e-Business, Charles Dennis, Lisa Harris
- Sprache
- Erscheinungsdatum
- 2002
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Marketing the e-Business
- Sprache
- Englisch
- Autor*innen
- Charles Dennis, Lisa Harris
- Verlag
- Routledge
- Erscheinungsdatum
- 2002
- Einband
- Hardcover
- Seitenzahl
- 368
- ISBN13
- 9780415256001
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on the challenges of e-Marketing, this text explores various business types through topical case studies. It offers insights into effective marketing strategies, supported by accompanying web materials for a comprehensive understanding of current practices in the digital marketplace.