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The book addresses the challenges of e-Marketing in the wake of the dot.com crash, offering insights for various businesses navigating today's uncertain landscape. It features topical case studies and web resources to illustrate effective marketing strategies, covering key themes relevant to modern e-business practices. The content is designed to equip readers with the tools needed to succeed in a competitive online marketplace.
Buchkauf
Marketing the e-Business, Charles Dennis, Lisa Harris
- Sprache
- Erscheinungsdatum
- 2002
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Marketing the e-Business
- Sprache
- Englisch
- Autor*innen
- Charles Dennis, Lisa Harris
- Verlag
- Taylor & Francis
- Erscheinungsdatum
- 2002
- Einband
- Paperback
- Seitenzahl
- 368
- ISBN13
- 9780415256018
- Kategorie
- Wirtschaft
- Beschreibung
- The book addresses the challenges of e-Marketing in the wake of the dot.com crash, offering insights for various businesses navigating today's uncertain landscape. It features topical case studies and web resources to illustrate effective marketing strategies, covering key themes relevant to modern e-business practices. The content is designed to equip readers with the tools needed to succeed in a competitive online marketplace.