Internationalisation in India

Focusing on the Indian market, this report examines the motivations, barriers, and entry strategies for SMEs seeking internationalisation. It utilizes three theoretical frameworks: the UPPSALA Model, the Eclectic (OLI) Model, and Network Models, to highlight the complexities faced by smaller firms lacking the resources of larger companies. Despite these challenges, the report emphasizes the potential advantages of internationalisation, including access to new markets, enhanced growth opportunities, and increased market share.