Ethical Chic: The Inside Story of the Companies We Think We Love

The book delves into the intricate balance between corporate image and ethical practices, examining how popular brands like Apple, Trader Joe's, and others project a cool, progressive persona while often harboring contradictions. Through investigative analysis, the author explores consumer expectations for ethical products and the reality behind these companies' practices. By visiting their operations and engaging with founders and consumers, the narrative reveals the complexities of marketing ethics and the challenge of discerning genuine corporate responsibility from mere image crafting.