Ethical Chic: The Inside Story of the Companies We Think We Love

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Delving into the world of corporate admiration, the author employs her extensive investigative journalism experience to scrutinize six beloved companies: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine. Through her analysis, she reveals the underlying truths that contribute to their popularity, challenging readers to consider the real reasons behind the public's affection for these brands.