Factors Influencing Customer Satisfaction. Differences Between E-Commerce and Voice Commerce

The thesis explores customer satisfaction factors in voice commerce compared to traditional e-commerce, focusing on the relative importance customers assign to various elements in each channel. It examines the emerging landscape of voice commerce, where users interact with smart devices through voice commands to discover and purchase products. By analyzing these two distinct shopping methods, the study aims to provide insights into consumer preferences and behaviors in the evolving digital marketplace.