Using Google Trends in Real Estate Research

The thesis explores the effectiveness of Google Trends as a tool for real estate research, examining its current application in the field. It includes a detailed introduction to Google Trends and provides an overview of various research areas utilizing this service. A SWOT analysis is conducted to evaluate the strengths, weaknesses, opportunities, and threats of using Google Trends in real estate. The paper concludes with insights on its overall potential for enhancing real estate research methodologies.