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The Codes of Advertising
Fetishism and the Political Economy of Meaning in the Consumer Society
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The book explores the concept of commercial speech in advertising, emphasizing its cultural significance beyond mere economics. Jhally posits that television transforms audiences into laborers who generate profit for media companies by engaging with advertisements. Viewers create symbolic meaning through their viewing experience, receiving entertainment as their "wage." This analysis highlights the intricate relationship between media consumption and economic production, presenting a critical perspective on the role of advertising in society.
Buchkauf
The Codes of Advertising, Sut Jhally
- Sprache
- Erscheinungsdatum
- 2016
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- The Codes of Advertising
- Untertitel
- Fetishism and the Political Economy of Meaning in the Consumer Society
- Sprache
- Englisch
- Autor*innen
- Sut Jhally
- Erscheinungsdatum
- 2016
- Einband
- Hardcover
- Seitenzahl
- 240
- ISBN13
- 9781138145276
- Kategorie
- Geschichte
- Beschreibung
- The book explores the concept of commercial speech in advertising, emphasizing its cultural significance beyond mere economics. Jhally posits that television transforms audiences into laborers who generate profit for media companies by engaging with advertisements. Viewers create symbolic meaning through their viewing experience, receiving entertainment as their "wage." This analysis highlights the intricate relationship between media consumption and economic production, presenting a critical perspective on the role of advertising in society.