Human Resource Marketing. From Job Advertising to Employer Branding

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The paper examines the evolution of Human Resource Marketing, highlighting the shift from traditional job advertisements to the innovative strategy of Employer Branding. It explores how this modern approach enhances a company's appeal to potential employees by fostering a strong, recognizable brand identity. Through this analysis, the paper provides insights into the effectiveness of Employer Branding in attracting and retaining talent in today's competitive job market.