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The paper examines the evolution of Human Resource Marketing, highlighting the shift from traditional job advertisements to the innovative strategy of Employer Branding. It explores how this modern approach enhances a company's appeal to potential employees by fostering a strong, recognizable brand identity. Through this analysis, the paper provides insights into the effectiveness of Employer Branding in attracting and retaining talent in today's competitive job market.
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Human Resource Marketing. From Job Advertising to Employer Branding, Thomas Mayer
- Sprache
- Erscheinungsdatum
- 2015
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- Titel
- Human Resource Marketing. From Job Advertising to Employer Branding
- Sprache
- Englisch
- Autor*innen
- Thomas Mayer
- Verlag
- GRIN Verlag
- Verlag
- 2015
- Einband
- Paperback
- ISBN13
- 9783668051447
- Kategorie
- Wirtschaft
- Beschreibung
- The paper examines the evolution of Human Resource Marketing, highlighting the shift from traditional job advertisements to the innovative strategy of Employer Branding. It explores how this modern approach enhances a company's appeal to potential employees by fostering a strong, recognizable brand identity. Through this analysis, the paper provides insights into the effectiveness of Employer Branding in attracting and retaining talent in today's competitive job market.