Das Buch ist derzeit nicht auf Lager
Parameter
Kategorien
Mehr zum Buch
Adaptability and localization are crucial for foreign companies looking to innovate successfully in China's ever-evolving market. This research highlights the importance of customizing strategies to meet the unique expectations of Chinese consumers. It provides a theoretical framework and empirical analysis, using Apple's innovation strategies as a case study to illustrate how firms can effectively navigate the complexities of this dynamic environment.
Buchkauf
Innovation strategies for foreign companies entering China's dynamic market, Anonymus
- Sprache
- Erscheinungsdatum
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
Wir benachrichtigen dich per E-Mail.
Lieferung
Zahlungsmethoden
Feedback senden
- Titel
- Innovation strategies for foreign companies entering China's dynamic market
- Sprache
- Englisch
- Autor*innen
- Anonymus
- Verlag
- GRIN Verlag
- Erscheinungsdatum
- 2023
- Einband
- Paperback
- ISBN13
- 9783346956996
- Kategorie
- Wirtschaft
- Beschreibung
- Adaptability and localization are crucial for foreign companies looking to innovate successfully in China's ever-evolving market. This research highlights the importance of customizing strategies to meet the unique expectations of Chinese consumers. It provides a theoretical framework and empirical analysis, using Apple's innovation strategies as a case study to illustrate how firms can effectively navigate the complexities of this dynamic environment.