Nudging as an Instrument of Consumer Policy

Exploring the application of nudging in sustainable consumption policies, this seminar paper delves into the conceptualization of nudging and associated toolkits. It examines theoretical frameworks and translates them into practical case studies, showcasing specific examples of how nudging can effectively influence consumer behavior towards sustainability. The research provides insights into the intersection of behavioral economics and environmental policy, highlighting innovative strategies for promoting eco-friendly choices among consumers.