The Influence of a Company's Digital Orientation on its Innovation Commitment. A Moderating Model of Industry Growth and Environmental Dynamism

The paper explores the relationship between a company's digital orientation and its commitment to innovation, highlighting the significance of the industry's growth and environmental dynamics. It examines how these factors influence a company's competitive advantage in a rapidly evolving business landscape. By analyzing the interplay between digital strategies and external conditions, the research provides insights into effective corporate governance and management practices necessary for fostering innovation in a digital age.