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Win-Win Selling

Turning Customer Needs Into Sales

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Seitenzahl
160 Seiten
Lesezeit
6 Stunden

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The Counselor approach empowers sales forces to differentiate their products and services effectively in a competitive marketplace. By fostering trust and collaboration, this strategy emphasizes problem-solving and a partnership between seller and customer, making the buying process seamless and advantageous for both parties. This win-win mindset equips companies to achieve sustainable advantages in their sales efforts.

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Win-Win Selling, Larry Wilson

Sprache
Erscheinungsdatum
2011
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(Paperback)
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